Those who want to be successful also in the future have to set themselves long-term goals. Strategy is about long-term planning and implementation of measures to achieve these goals and to cope with future challenges.
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To work out a successful marketing strategy, some questions need straight answers: What are the conditions on the relevant market and how are they going to change? What market trends are awaiting us? What are our target groups of tomorrow? The answers to these questions are the basis for securing a company’s success on the market in the long term. PEGASUS has gained a great deal of practical experience thus enabling the conception of communication and advertising strategies for your company.
Is our logo a brand? Or our product? How do we create brands of our services that are perceived as unmistakable and unique and thus linger in the public’s memory? The creation of a brand makes economic success and positive perception possible. Brand management goes far beyond the registration of a brand. In fact, it is about the positioning of brands – also known as branding. And PEGASUS will assist you both in developing a brand and in strategic branding.
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A uniform appearance is vital for attracting attention and being unique on the market. The very beginnings are a logo, a business card, and stationery. But it picks up pace very soon: the next steps are vehicle labelling and the creation of a website. Uniform working clothes, the next trade fair activities... A completely rounded visual impression – to this end, PEGASUS creates Corporate Designs and design manuals in close cooperation with their clients to achieve a uniform design.
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Keyword “qualified employees”: the products and services of a company are top-notch all over the world. The reputation it enjoys with the clients is outstanding. But what about its reputation as an employer? Employer branding as part of human resources marketing describes the creation of an employer brand. Today, recruiting qualified personnel is more important than ever. PEGASUS assists you in being perceived as an attractive employer and in developing and communicating a positive employer image.
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