Whether plant engineering and construction, medical devices or insurance policies: the more a product is in need of explanation, the more important are customer pitches and entering into a dialogue. For the latter, there is hardly a better time than the very moment when the visitor browses the website. PEGASUS customers Transnorm and Dr. Weigel Anlagenbau recognised the potential and decided to implement a live chat. Hence they do not only offer targeted help to the visitors of their website. They also actively approach prospects - as a salesman does in a shop. Thus, the website enters a new dimension of marketing. It transforms from a mere company presentation to an active sales tool. A positive side effect: those responsible for marketing learn much about the needs of their customers since the programme documents each question and the course of the chat.
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