Increasing demand for live chats


Every successful salesman knows: timing is the essential thing in sales. An offer at the right time will most probably lead to an order. This also applies to online business. More and more companies now realise the potential of a live chat on their website – PEGASUS recently implemented two B2B projects.

Active approach of visitors on the website

Whether plant engineering and construction, medical devices or insurance policies: the more a product is in need of explanation, the more important are customer pitches and entering into a dialogue. For the latter, there is hardly a better time than the very moment when the visitor browses the website. PEGASUS customers Transnorm and Dr. Weigel Anlagenbau recognised the potential and decided to implement a live chat. Hence they do not only offer targeted help to the visitors of their website. They also actively approach prospects - as a salesman does in a shop. Thus, the website enters a new dimension of marketing. It transforms from a mere company presentation to an active sales tool. A positive side effect: those responsible for marketing learn much about the needs of their customers since the programme documents each question and the course of the chat.

Which software is the right one?

The demand for live chats is increasing. Whilst decision makers of small and medium-sized companies previously spared the effort, they recognise now that it can be easily controlled. Most of the programmes can be switched on and off. For instance, when an employee in charge leaves his workplace, he simply switches off the chat. The only question left: which software is the right one? There are many providers on the market. PEGASUS combed through this "jungle" and decided to use Live Chat - software that convinces particularly in terms of user friendliness and price-performance ratio. Moreover, the programme features a variety of useful functions. More information about the software is available at - or from PEGASUS as official partner.


Oskar Borek
0391-536 04 10